E Commerce And The Global Economy - 1278 Words

This is the age of the Internet and uses for this technology are expanding everyday. Some of the major newer uses include social networking, public broadcasting, global commerce, etc. E-commerce has become the way business is being transacted in the global economy. Most businesses are using enterprises software (SAP, Oracle, etc.) to manage their business and data mining to become more strategic in order to increase the profits of their companies. Amazon.com is using sophisticated analytics applications. Amazon pioneered business analytics to become the leader of retail industry in the world. Another example of a major online retailer is TaoBao.com in China. It dominates the online retail industry in China and claims more than eight†¦show more content†¦Google Analytics has many tools under the categories of data collection and management, data consolidation and data analysis that can help even small companies to reach the right audiences efficiently by understanding who the ir customers are and how best to reach them. For instance, the Collection and Configuration APIs help you collect data and manage your account in custom, scalable ways. The Data Import functionality allows an enterprise to join the data from their CRM (Customer Relationship Management, a CRM system allows businesses to manage business relationships as well as the data and information associated with them), content management, and other systems with the data in their Google Analytics account for faster, more sophisticated insights. In this way, a company can understand more about the background of their customers, as well as their preferences and behaviors. There is an e-purchasing platform company called Jet.com. Jet is a members’ only shopping club offering savings on most of the categories of products that Amazon has. Compared to Amazon.com and Walmart.com, it is a small company. However, as a startup company they have a unique model that could prove very competitive with larger retail enterprises. Many of their products are at least 10% cheaper than Amazon Prime. Jet has a special program that works in